The Organising Committee

Academic faculty

• Dr Diletta Acuti (Senior Lecturer in Marketing), EMAC 2026 Conference Co-Chair – Communication and Outreach
• Dr Mario Campana (Senior Lecturer in Marketing), EMAC 2026 Conference Co-Chair – Programme
• Dr Lisa Eckmann (Lecturer in Marketing) – EMAC 2026 Conference Co-Chair-Programme
• Professor Jens Nordfält (Director of the Bath Retail Lab), EMAC 2026 Conference Co-Chair – Sponsorship
• Professor Steve Brammer (Dean of the School of Management)
• Professor Haiming Hang (Professor of Marketing)
• Dr Peter Nuttall (Associate Dean, International)

Professional services

• Lauren Mabley (Research Events Officer)
• Emma Senior (Research Marketing Manager)
• Amanda Willmott (Head of Research Operations)

For more information, please contact us at emac2026@bath.ac.uk.

Keydates:

• Registration Deadline for authors with a paper accepted for oral presentation: 29 April 2026 (noon BST)
   
• Early Bird Registration Deadline: 29 April 2026 (noon BST)
   
• Late Registration Deadline: 15 May 2026 (noon BST)